Gifting trends with beauty
Consumers are demanding more from their purchases, and beauty brands are harnessing this demand through innovative ways to incentivise purchases.
Old vs New Luxury: What does the new premium consumer look like?
Despite the current economic situation, the luxury market is expected to reach $338.bn by 2025 (WSGN, 2022) indicating that consumers are still seeking premiumisation.
We are proud of the role we play in helping businesses to drive change, with a robust team of experts on hand globally.
Packaging within the fast-moving consumer goods market
Consumers are becoming more conscious of the environmental impact of the products they purchase and are seeking out brands that prioritize sustainability in their packaging.
The future of marketing in a sustainable world
When it comes to climate change, the future is clear: We are no longer preventing a climate crisis but are trying to minimize its impact.
Can waste taste beautiful?
How are brands responding to calls for climate-conscious production in response to the rise of the ‘eco-consumer’?
What is the Metaverse?
The Metaverse has the potential to revolutionise the way we work, play, and interact with each other and the world around us.
Harnessing the power of NFTs at point-of-sale
There is a lot of excitement surrounding NFTs (non-fungible tokens), they skyrocketed in 2021, with 11.6% of consumers now stating they own at least one.
Every year, about 8 million tons of plastic waste escapes into the oceans from coastal nations, at current rates, plastic is expected to outweigh all the fish in the sea by 2050.
How can we move beyond individual action to catalyze systems change and accelerate the circular economy?