From eye-catching TV and digital media to impactful retail presence and vibrant pub activations, we’re making sure that no matter where consumers are, they feel inspired to embrace spontaneity and adventure. With nationwide reach and exciting partnerships, we’re turning every moment into an opportunity to celebrate summer the true San Miguel way.
- Brian Perkins, President Western Europe, AB InBev
The brief
"Spanish summer, no matter when, where, or how” is a national campaign launched by San Miguel and embedded in their brand ethos: to live boldly and savour every moment like a golden hour in Balearic Islands.
Our brief was to support the campaign through a strong trade and POS presence, aligning with the multi channel approach of TV, digital, social media and experiential activations.
Client:
AB InBev
Sector:
Beverages
Solutions:
Merchandise, Display, Gift-With-Purchase
Region:
EMEA
Share:
What we did
A National Activation
We produced over 300,000 gift with purchase items for activations in major UK retailers, including Co-op, Tesco, Sainsbury’s, Lidl and Wholesale, with 50% of all items being designed by adm Group.
The Result
A Consistent Omnichannel Brand Experience
We created and distributed limited-edition packaging and displays across retail and win mechanics in pubs nationwide to share the campaign prize: the chance to experience a unique trip to Ibiza to celebrate San Miguel’s Day.
The consumer experience is seamless and consistent across all activation touchpoints, whether they are shopping in-store or popping into their local.
