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Banishing plastic from a global brand’s supply chain

By the numbers

plastic-free packaging

of SKUs had no price impact

Global supply chain management

The brief

The world needs less plastic and at adm we are committed to playing our part.  We partnered with a large alcohol brand that is aiming to be 100% plastic free by 2030, with zero plastic secondary packaging and plastic point-of-sale materials.

To help achieve this goal, adm was asked to eliminate single-use plastic packaging by 2022 in POSM global brand catalogs.

Beverage brand





What we did

We embarked on a program to change suppliers’ ways of working to ensure no plastic was used at any point in the supply chain, managing a range of stakeholders and agencies to get their buy-in and support for the project.

We waved goodbye to shrink wrap and polybags and brought in tissue paper and honeycomb wrap - big on style with zero plastic.


In April 2022 our client raised a glass and said ‘cheers’ to 100% plastic-free packaging.  This was celebrated alongside the achievement of having 73% of SKUs with no price impact.

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