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Helena Rubinstein:
Gifting for good

By the numbers

An inclusive supply chain

Locally sourced luxury items

Improved brand affinity and audience engagement

The brief

Reward VIPs while empowering female entrepreneurs

Helena Rubinstein wanted to create an exceptional gift-with-purchase program to reward its brand VIPs – with a difference. The premiums needed to be sourced sustainably in line with its ESG goals and from factories owned by female entrepreneurs.

Helena Rubinstein

Beauty / luxury

Insight, design, procurement




What we did

Mastering materials

Our design team searched high and low for eco-friendly raw materials, such as recycled leather. And we welcomed new suppliers to our platform who helped us manufacture elegant and innovative items to create the VIP experience. Everything was made locally in women-owned factories to reduce carbon footprints.


Sustainable supply chains, delighted VIPs

Marketing benchmarks around engagement and brand affinity all improved markedly among this key audience. We also transformed the brand’s capability to sustainably source striking products, which, combined with the inclusive supply chain, achieved both positive business metrics and environmental and societal impact.

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