LagardèreAWPL and adm Group enter into DOOH partnership
We are happy to announce a digital out of home (DOOH) partnership with LagardèreAWPL to enhance customer experience across travel essentials stores and Duty-Free stores in the ANZ region.
We will design, manufacture, and maintain digital screens across the estate whilst working with brand partners to drive content sales. The screens will be positioned on counter at the point of purchase, supporting brands in store with influencing the final mile and decision-making process on what product to buy.
The program will go live in 20 stores across the Pacific with a view to roll out nationally. Lagardère have an average of 30 stores per airport that they operate in, as well as 180 stores across the Pacific.
To discover how top-tier brands are leveraging this cutting-edge media channel to expand their reach and drive more sales by connecting with consumers at the point of purchase, contact adm Group.
Josh Thompson: "By leveraging digital screens, brands can effectively reach consumers at crucial touchpoints during their shopping journey, ultimately influencing their purchasing decisions and enhancing the overall shopping experience."
Richard Murray: "We are now giving brands the opportunity to own the point of purchase and will provide our clients the ability to track the ‘effectiveness’ of their campaigns pre, during and post campaign."
Ben Baker: “We’re excited to welcome adm Group as a full stack partner incorporating cms, ad serving, and SSP across ANZ and look forward to helping power their DOOH network across LagardèreAWPL’s travel stores.”