The brief
Corona is more than just a best-selling beer; it is an iconic brand that engages and delights consumers through exclusive and unforgettable experiences while making positive change through its commitment to a sustainable future.
In 2023, Corona brought epic, sunset events to consumers around the world. At unique locations with live music, workshops and natural food, all with sustainability at their core.
Client:
AB InBev
Sector:
Beverages
Solutions:
POSM, Display
Region:
Global
Share:
What we did
To support this campaign, the brand needed to bring the spirit of Corona Sunsets to the wholesale environment. Capturing the essence of the event and keeping sustainability at the centre.
With a short six-month deadline, we were tasked to bring Corona’s render to life, incorporating illumination, and a long-lasting and stable structure, without using any plastic.
Starting with technical renders, we created an easy-to-assemble display that adhered to strict sustainable design principles, including an easy guide to disassembly once the campaign was over.
We used natural materials, sustainably sourced, to bring a premium feel to the display.
Outcome
The client described the display as ‘super-premium’ and ‘a truly stand out in-store structure that drives consumer impulse purchases - firmly establishing the brand in consumers’ minds’
All displays were delivered on time and in full to the wholesale locations and met quality checks by our teams who visited the stores.
The items are fully sustainable and reusable with zero waste – ensuring the brand commitments and ethos are maintained across all touchpoints.
